Social Media Best Practices
Be it Facebook, YouTube, Twitter, Foursquare or Flickr, the social media landscape is ever changing. Kishwaukee College's Marketing Department does encourage departments to become involved. Before you get started, we ask that you review these guidelines and best practices.
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When naming your Group or Fan Page, clearly and concisely identify your specific department. Do not name your page in such a way that it might be confused with a general page representing the entire College, or with any other College department.
Add the institution name "Kishwaukee College" before your department name, i.e. "Kishwaukee College Admissions," not "Admissions at the Kishwaukee College" nor "Admissions – Kishwaukee College," nor simply "Admissions." If necessary, an em dash can separate the institution and department names.
Correct usages might include:
If your group is following this list of best practices, then your group is eligible to be included on the college’s official Facebook page. If requesting inclusion on one of the official pages, please make sure you’ve followed all naming conventions and you comply with other standards, such as logo use.
If you'd like to take your department into the realm of social media, Marketing Services asks that you follow the terms of service and conditions of your chosen platform, such as Facebook, Twitter or YouTube.
For example, do not create a Facebook profile for your department because those are for use by individuals. Rather you should create a page or group.
Ultimately, you can decide that for yourself. Listed below are some explanations of what they they are and how they work.
Characteristics of Groups
- Groups allow the admin or another officer to send messages directly to Facebook in-boxes, whereas messages from Fan Pages are delivered to Facebook fans' Updates screen. Messages from Groups are thus more difficult to ignore.
- On the down side, only admin's or officers of Groups under 5,000 members can send message blasts directly to in boxes.
- Currently Groups cannot be cross-promoted on Fan Pages nor can they be converted into Fan Pages.
- Groups also allow "bulk invites" of the admin’s or an officer’s friends list.
- If the admin or an officer of a Group posts to a discussion on the Group’s wall, the post originates from the user. For example, when Aaron Ragan-Fore, admin of the Criminal Justice Group, posts to the Group’s wall, Aaron is clearly identifiable to other users (and in fact changed his privacy settings so that most Group members could not access his personal profile).
- Groups offer far more control over who gets to participate. Permissions settings make it possible for group admin's to restrict access to a Group, so that new members have to be approved.
- Updates to Group walls do not show up in individual users’ News Feeds.
Characteristics of Fan Pages
- Fan Pages allow distinct URLs, whereas Groups do not. For example, the KC’s official Fan Page is located at http://www.facebook.com/KishwaukeeCollege.
- Fan Pages allow the addition of extra applications, and allow the administrator to access visitor statistics.
- Fan Pages can be cross-promoted on other Fan Pages.
- Fan Page updates show up in users’ news feed on the user’s "Home" screen.
- Admin's of Fan Pages can create invitations and events.
- If the admin of a Fan Page posts to a discussion on the Page’s wall, the post originates from the Page itself. For example, when Laura Chiavini, admin of the Kishwaukee College Page, posts to the Page’s wall, it appears that the Page itself is communicating with Fans.
- Fan Pages are indexed by external search engines such as Google, just like a public profile, while Groups are not.
- Access to a Fan Page can only be restricted by the admin by certain ages and locations.
We want your Kishwaukee College social media presence to use a photo that accurately depicts your department or an approved KC logo. For that reason we offer you the approved KC logos for your college-related social media pages. Please contact Marketing Services for access to these logos.
You can apply many of the same guidelines that apply to Facebook to Twitter. Use either an approved KC logo or an image for your unit. Name your presence with KC coming first in the title, like KC Catering. And Tweet away! Get your Twitter presence listed on the KC Social Media Index by writing to us.
Cross promote like crazy. The more you keep your site updated, the better. Make sure you update your Facebook or Twitter presence regularly, so if you are driving people to Facebook or Twitter you have something for them when they get there. Link from icons in your email or department webpage, customize your Facebook url and put it on printed materials. Above all, be sure to give people a reason to keep coming back. Make sure you have a clear strategy and are committed to this. DO NOT simply put a student worker in charge of it and then let it deteriorate once the student leaves the office. Make it worth your time by continuing to create something worth promoting.
After reading these best practices and you want more information or would like to set up a Social Media outlet, please contact us.